Roma Finlinson imageA wedding cake designer from Rotherhithe  has been shortlisted in a national wedding awards scheme. Roma Finlinson, founder of Sweetness Cake Boutique is in the final ten cake designers in the Breakthrough Awards.

Roma trained in French patisserie at Le Cordon Bleu before starting her own cake company. She said: “I have always loved baking and found cake designing and sugar craft to be a fantastic outlet for my creativity. I wanted to do something I am passionate about on a daily basis that gives me a sense of achievement and fulfilment.”

The awards are run by wedding website, to recognise new talent in the wedding industry.

60 people (ten in each category) have been shortlisted by expert judges in six categories: wedding cake design, wedding floristry, wedding stationery, wedding photography, wedding hair styling and honeymoon hotels.

The 60 shortlisted have been narrowed down from hundreds of entries from all over the country with the editor of Wedding Cakes magazine, Jenny Royle selecting the ten cake finalists.

Sweetness Cake Boutique opened in 2012 and Roma says: ‘It was the realisation of a dream I have had for years.”

The company specialises in bespoke wedding cakes with beautiful sugar flowers and intricate piping detail. Roma gets most of her inspiration from her clients. She said: “My clients are a constant source of inspiration to me – I love hearing about their unique ideas that they have for their big day and coming up with a design that encompasses their vision of their personalities.”

To vote for Roma, simply go to  and click on Roma Finlinson in the wedding cake designer category.